Developing public awareness and health promotion campaigns:

  • Ensuring accurate information from valid sources regarding changing behavior.
  • Raising awareness while avoiding crippling fear messages that lead to denial and stigmatization.
  • Promoting self-efficacy and the skills for prevention in all messaging.
  • Promoting accurate risk assessment (context, age, stage, gender, etc.).
  • Promoting culturally appropriate messages that preempt resistance to uptake.
  • Debunking myths.
  • Highlighting the important role of influential people as decision makers and messengers.
  • Emphasizing critical need for coordination and collaboration.

Contact CANPA

CANPA Secretariat P. O. Box CB-13015 Nassau, Bahamas Email:

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